What we do

What we do

Waterwise helps residents, businesses and government entities appreciate the value of water, avoid waste and increase water efficiency.

what we do

We do this by focusing on data and information, collecting and sharing it with leaders, decision-makers, residents, partners and all audiences. The research and studies we do aim to create a better understanding about the critical issues surrounding potable water use.

Working with partners across sectors, Waterwise:

  • Collects and shares reliable data about water consumption in Abu Dhabi through continuous research and studies, continuing to build a comprehensive knowledge base.
  • Empowers Waterwise behaviours and attitudes by helping residents understand exactly how they can save water and why it is so important to do so
  • Equips key decision-makers with the information they need to lead the Emirate toward greater water efficiency
  • Collaborates with partners of all kinds to enable a culture of water efficiency across the Emirate

Waterwise knows that information is key to making good decisions, and that positive behavioural change comes through understanding and practical knowledge. And so these are the areas on which we focus. We are proud to share our knowledge openly with our partners and the public for a water-efficient Abu Dhabi.


“Water is more important than oil for the UAE. We are preoccupied by this major issue. I believe that the problem lies in the fact that the population of the Arabian Peninsula is incessantly growing while the region today does not possess a lot of water resources.

Today, water can be provided through desalination, but within decades the situation will be different as there are no rivers in the region and no technology at present under our disposal to help meet the region’s demand for fresh water.

Therefore, we have to focus our efforts on conducting relevant studies and research and on drawing up suitable strategies and solutions to come up with ways to meet future demand and preserve our natural resources for the coming generations.”


—H.H Sheikh Mohammed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi, Deputy Supreme Commander of the UAE Armed Forces and Chairman of the Abu Dhabi Executive Council at Al Bateen held in Abu Dhabi on December 2011


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