Vision, Mission & Values

Vision, Mission & Values

Aligned with the values of the Abu Dhabi Leadership Council and Abu Dhabi Vision 2030, we work to toward a vision of a prosperous and water efficient society for generations to come.

“…we shall continue to work to protect our environment…as did our forefathers before us. It is a duty, and, if we fail, our children, rightly, will reproach us for squandering an essential part of their inheritance, and of our heritage.” 

—H.H. Sheikh Zayed Bin Sultan Al Nahyan



Our vision is one in which water is a valued resource, used efficiently for the growth, wellbeing and prosperity of this, and future, generations in the Emirate of Abu Dhabi.


Through unique initiatives to collect and share knowledge, Waterwise works to inform and equip the community of Abu Dhabi to adopt long-term, water efficient behaviours and attitudes in all facets of daily life, business and government operations.

  • Relevance
    We are a local initiative focused on the Emirate of Abu Dhabi and its unique needs, conditions and opportunities.
  • Quality
    We pursue the highest standards of accuracy in our research, data and recommendations.
  • Outreach
    We develop unique public initiatives with partners and the community to strengthen the Emirate’s ability to use water wisely.
  • Empowerment
    We pride ourselves on sharing practical, useful information in ways that make taking action easy.
  • Leadership
    We provide actionable information to residents, businesses and government decision-makers as they work toward strengthening the Emirate’s water efficiency.
  • Partnership
    We work closely with our partners to gather better data and spread Waterwise attitudes and behaviours across Abu Dhabi.


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